How to Find a Terrific Direct Response Copywriter
If you want to use the internet to make money, you'll need a site. If you want that web site to help you be profitable, it must be very well written. Unless you are an accomplished Direct Response Copywriter yourself, you will want to hire a Direct Response Copywriter to develop the text for your site. An expert Direct Response Copywriter can help you bring in more profits than you could hope to see if you tried to compose the copy yourself. Of course, not all copywriters are great. Some of them are crazily talented. Some just wish they had talent and are trying to make a little money because someone told them writing online would be a cinch. Read on to find out how to figure the difference.
Does the Direct Response Copywriter have a site of his or her own? Any Direct Response Copywriter who wants to create web copy should have a website that contains their biography, a resume, several samples and anything else they want to share. If they don't have a web site of their own, how will they be able to help you with your own website? Pay attention to the copy on their web site as well. If it is riddled with mistakes this is a bad sign.
Do you respond favorably as you are reading the copy on the Direct Response Copywriter's site? This is more involved than just noticing grammar and spelling errors. Does the website copy induce an emotional response as you go over it? Does it cause you to feel affection for the Direct Response Copywriter? Does his or her words make you want to keep on reading and discover more about him or her? Does the website copy make you eager to employ them as soon as possible? Does website copy make you want to run for the hills? Does the copy make you mad? These are all extremely important reactions and they deserve your attention.
Carry out a background research on the writer. Look for reviews on impartial sites and forums. It's unlikely that you more info will find any bad reviews on the writer's own website. You want to do a search for the writer's name to determine if there are any testimonials or reviews on sites that aren't run by or able to be controlled by the writer him or herself. Pay attention to these postings. It is wise to ask the copywriter to provide you references as well. You must actually contact each reference and get an honest opinion about the writer from each person.
Be sure you spend at least a little time going over samples supplied by the writer. It is a good idea to request samples beyond the samples that can be read on the website. This is especially crucial when you're trying to hire a writer who claims to be an expert in a particular subject. If the writing sounds like a revamped Wikipedia article, you should find someone else.
There area number of ways to figure out whether or not a Direct Response Copywriter is worth hiring. You must do some homework and find out more about the writer in terms of his or her ethics, reputation and personal character.